Trade Show Magician
Exhibiting at a trade show can cost vast sums of money and, with ever increasing pressures on budgets, it is important to achieve maximum impact. Making your company stand out in hall of like-minded competitors can be a daunting prospect. How do you attract the attention of the right delegates? Having John Mosedale on your stand ensures that delegates are both 'shown' and 'involved' in his presentations, and that nobody walks by without noticing you!
A former Sales & Marketing professional himself, John understands the trade show environment and is able to stop and gather crowds while simultaneously delivering a seamless, customized presentation about your company and products. Prior to the exhibition, John works with you to develop a unique presentation incorporating your company and products, and then becomes a valuable extension to your sales team for the duration of the show.
With ever increasing pressure on budgets, it's important that your investment works hard for you. John is skilled not only in drawing a crowd to your stand, but also in delivering a targeted sales message in an entertaining and memorable way.
Using John on your exhibition stand will help to:
Increase the number of visitors to your stand- Deliver a targeted sales message
- Communicate USP's and key product information
- Qualify sales leads
- Raise company and product awareness
- Have your company remembered long after the show is over
- Improve your return on investment
Following the presentation...
The key to success at a Trade Show is judged by the number of leads that are generated. Even if the audiences enjoy the shows, unless those delegates of interest are brought onto the stand to meet the sales team, the whole exercise will not be successful.
As a former salesman himself John Mosedale is acutely aware of the importance of this, and has many techniques for not only pre-qualifying the delegates, but also giving them good reason not to disappear at the conclusion of the show.
A trade show is a major event for any company, and John will expect to meet at least once before the event. You will receive a detailed questionnaire about your company and products or services, the information from which will be used to tailor the magical presentation to your needs.
Giveaways
No trade show would be complete without giveaways, but using John Mosedale gives you the opportunity for something special. A magical theme can be applied to almost any standard commercial giveaway, but there are also opportunities to develop the way things are given away. Imagine a situation where your most important customers and prospects 'won' prizes which had to be collected from your team after the presentation. After consultation, John is also able to supply a wide range of both standard and non-standard giveaways, complete with logo.
